We create value for our clients. You are not simply paying for design and some code. You are purchasing a solution to provide a high return on your investment. This is the difference between an effective website and a costly mistake.

Website Strategy

Every website needs to have a specific purpose for its existence. It could be to educate, entertain, sell, inform or promote. Or it could be a combination of these. It is imperative to consider a number of items prior to creating or upgrading your web presence. For example, who is your audience? What do they expect to get from your website? Who is your competition? How will you stand out from them? What are your goals? And how will the website help to reach those goals?

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Web Design

Though visual appeal is nearly always influenced to some degree by personal preference, common sense plays a large role in effective web design. But our main design goals are always the same: Make sure the purpose of the website is immediately clear to the visitor and from there, keep things simple, clear, consistent, appealing and usable.

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WordPress Websites

If you currently have a static website, odds are each time you need to make a change, you contact your web designer and ask them to make the update. And you wait. And you wait. And then finally (hopefully!) the update is made. And then you get a bill at the end of each month. Those days should be in the past. It’s an ongoing process that takes too much of your time and money. It’s inefficient and it benefits your web designer, not you. We use WordPress for the majority of our client’s sites now. Although it’s very intuitive to use, we also include a full suite of professional video tutorials that you will always have access to. And we’re always a phone call away if you have questions.

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WordPress Blogs

With over 150 million blogs on the internet, it’s obvious blogs are here to stay. If you currently do not have a blogging platform, consider the following benefits:

  • A blog gives you a voice. There is only so much you can say with a static website. Blogging allows your personality to shine and this is what draws interest to your site, and ultimately customers as well.
  • A blog gives you an outlet. Some of the best bloggers are those that aren’t afraid to say what’s on their mind. Having a platform to speak about your passion is very empowering.
  • A blog positions you as an industry-leader. Blog long enough about your niche and eventually people will be coming to you for advice.
  • A blog connects you with others. Once you begin to blog, you will be connected to other bloggers in your industry. And success is all about networking.
  • A blog helps with your SEO. Search engines love blogs because of their constant updates and their on-topic discussions. Run an effective blog and watch your rankings skyrocket.

Altera Web creates blogs that are professional, stylish and very effective. And on top of it all, they are very easy to use. We can build you a blog to match your current website or can create a fresh new design. Now get out there and find your voice!

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SEO

Search engines represent the single most important source of new website visitors today. It is estimated that over 70 million people use search engines every day and that 35 percent of internet users use a search engine four or more times each day.

If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the opportunities available to websites provided via search – people who want information on what you have to offer.

Altera Web builds sites that are completely optimized for the search engines, greatly increasing your chances of being seen. And isn’t that what it’s all about?

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