The Bond Experience Goes Live

We enjoy ALL of our projects but this one was especially fun.

First of all, we worked with David Z. who is one of the biggest James Bond memorabilia collectors on the planet. We had the pleasure of viewing his collection and it was totally cool.

Secondly, the passion behind Bond is really something of a phenomena and to play a part in it is very gratifying.

And lastly, the site utilized features that we implemented for the first time, such as an embedded Vimeo playlist, a categorized image gallery and an Amazon affiliated store front.

The site went live two days ago and already it has attracted more than 15,000 visits.

That’s right…15,000 in two days.

So if you like James Bond, check out The Bond Experience.

And if you like the site and want one too, by all means, contact us.

Stop Chasing SEO


If I was the owner an SEO agency and that’s all we did, I’d be nervous right now.

Very, very nervous.


Because while there are certainly still “SEO best practices” to follow, the industry is changing.

Where once SEO was dictated by optimizing on site and generating links off site, it’s slowly becoming so much more about content and social media.

And I think those two items are much better handled in-house.

There is nothing worse than an outside agency Tweeting for a client.

Social media is all about personal connection.

How can you achieve that when you outsource it??

Not only that, but Google changes their algorithm on average of ONCE PER DAY.

Can you imagine that? Once per day.

And naturally, nobody outside of Google knows what those changes are.

You see my point here.

You’re chasing a ghost.

And you could be spending a lot money and getting very little in return.

So yes, SEO is still very important and there are specific things you can and should do to increase your chances of coming up high in the search engines.

And yes, Altera Web would be happy to help you with this.

But be judicial in where you put your SEO money.

You’re welcome 🙂

The Beauty of Responsive Design

Ahhh…responsive design.

Even the name is soothing.

The technology is even better.

No more building multiple websites for web and mobile.

No more having to put on your reading glasses to view a website on a phone.

A solution for the masses.

Following is an example of a site we recently completed that has a wonderful responsive design.

Here is how the website is viewed in a standard browser:

responsive design in browser

And here is the exact same page as viewed on a mobile device:

mobile websites pa

How to Get Into the Search Engines

how to get into google

Everybody wants to get in the search engines.

And there are thousands of “SEO Experts” out there that will tell you they have the “secret” to get on page one of Google.

You want to know the secret? There is no secret.

So how do you get in the search engines?

Slow and steady wins the race.

Take a look at the above chart, which shows the amount of traffic coming from Google over the course of a year+ for a client of ours.

This is the exact progress you want to see.

Did we do an intense link-building campaign? We did not.

Did we stuff the website with keywords? We did not.

Did we use any questionable SEO techniques whatsoever? We did not.

So what did we do?

We made sure the client had great content and that they shared that content across social network platforms.

Sure…we also used best practices for on-site optimization.

But for the most part, we focused on content that the site visitors would want to read.

We built a site for people, not for machines.

This is the future of getting in the search engines.

Slow and steady wins the race.

Philadelphia Web Design Company Creates New Website for Global Company

A professional, high-end website? Check.

An e-commerce platform? Check.

A members only section with chat rooms and live webinars? Check.

A site with multiple language translations? Check.

The Institute for Global Student Success has recently hired Altera Web, a Philadephia-based web design company, to build the ideal solution for their new venture.

We couldn’t be more excited. We love being part of start-ups and get totally revved up by being a part of their success.

We take it as a personal victory as well and even do a victory dance around our office.

We will be adding functionality to the site as the summer months go on.

Are You a Lawyer in Need of a Website? Check This One Out.


lawyer websites

108 pages.

Incredibly optimized for the search engines.

Responsive design.

PPC landing pages.

We are proud to bring you our latest client’s website:

Working closely with our client, we created a website that targeted specifically the market he needed to reach.

If you click through the site, you will notice it is built for both the audience and the search engines. It’s a tough balance to strike, but we feel we reached it perfectly.

Are you a lawyer in need of a website? Don’t hesitate to contact us.

An Ecommerce Website Built by this Philadelphia Web Agency

There is only one reason why we haven’t blogged in six months. Holy moly, have we been busy!

We have been working on such an interesting range of products. From an inventory management system, to an event management system, to a plethora of websites, we have been cranking out work in 2014. Yes, we love being busy.

Today, I’d like to introduce a site we’ve been working on for several months. It’s a full ecommerce site, based in WordPress, utilizing a fully customized WooCommerce plugin. Jennifer’s Way Bakery is a small, amazing retail bakery in New York City. But they are going big time by opening a 13,000 square food facility so they can ship their goodies nationwide.

And they called on Altera Web to create their online presence.

They have been wonderful to work with and I wish them all of the success in the world.

If I Pay $97 for Your Product, It Should Work


So here’s the story. About a month ago, Altera Web was hired by a professional pianist to create a website where the user can sign up for online piano lessons. We knew we wanted to build the site in WordPress but we also knew that we needed a reliable, awesome WordPress membership plugin.

After what we thought was a lot of due diligence, we decided on WishList Member, which cost $97.

I’m a big believer that for most “free” items, you get what you pay for, so I am more than happy to pony up some dough, with the assumption that you get a rocking product in return, along with great customer service.

Now the site was pretty basic (not dull mind you…but not too complex): three membership levels and the only payment option we’d be offering would be PayPal.

I cannot begin to tell you how complex WishList Member was to implement. Way too many settings, many of which seemed to both repeat and contradict themselves at the same time. And their support consisted of videos (in no order whatsoever), PDFs (sketchy in detail and based on an old version of PayPal), and a Support Forum.

But after two day…TWO DAYS…we finally completed the implementation. We ran it thru testing. It connected to PayPal. It processed the payment. But the redirect back to our website would not work.

I looked up the issue online and it seems it’s been a problem for a LONG TIME. I reached out to customer service who had me do a few things, all to no avail.

If Apple has taught us one thing, it’s this: simple is better. It’s all about making your product easy to use. I should have known once I started playing with the plugin that it wouldn’t go well. It was just too complex.

To their credit, they refunded my money but the project is now a few days behind schedule as we try to implement a new solution.

Believe it or not, we found a free plugin. Yes, I know what I said above. But this came very highly reviewed. It’s call S2Member.

It was a piece of cake to implement.

Will it work like it’s supposed to?

I’ll let you know in a few days when we go live.

How to Solve Google

how to solve google
Patience and persistence.

Clients always call us and ask how they can get on page one for Google as quickly as possible. And we tell them straight up…we can get you rankings and we will increase your traffic, but there are no shortcuts. There are no magic bullets.

And anybody who tells you differently is just looking to take your money.

There are scores of items that affect how you will rank in Google. And our search engine optimization program handles them all. But be prepared to be patient. It is a challenging process that takes time.

Here are some of the tasks we partake in:

  • Competive Analysis
  • Keyword Analysis
  • Site Assessment/Optimization
  • Link Building
  • Blogging
  • Tracking and Reporting

All of these items are imperative for a successful SEO program. Please contact us to learn more.