How to Make $750/hr as a Web Designer

Jan07

Yes, you read that right. We recently landed a new client, worked a few hours on an emergency that they were having and received a check for $1,500.

What was my secret? Simply picking up the phone at 8:00pm.

You see, my office phone is always available to me. Altera Web is not your typical 9-5 web design shop. We work when our clients need us to work. If we have a deadline to meet, the time and day are not important. What’s important is doing the work we promised in the time that we promised it.

make money at web designI received a call recently from a local business that was having serious SSL issues on one of their client’s websites. They tried to fix it internally and could not. Desperate for help quickly, she looked online for local web design companies and found Altera Web.

She explained the issue and was willing to pay top dollar for a fix that evening. So we worked on the issue THAT NIGHT. Not the next day. Not when our schedule allowed it.

And in a few hours, we had the issue resolved. Although the client said they would pay X for the fix (much more than the $1500), I was not comfortable taking that amount and we settled at the final amount.

So now I have a happy client. And they have a happy client.

Simply because I picked up the phone when most web design companies would not.

Separate yourselves from the pack and you’ll be amazed at what can happen.

How to Get Into the Search Engines

Apr12

how to get in search engines

Everybody wants to get in the search engines.

And there are thousands of “SEO Experts” out there that will tell you they have the “secret” to get on page one of Google.

You want to know the secret? There is no secret.

So how do you get in the search engines?

Slow and steady wins the race.

Take a look at the above chart, which shows the amount of traffic coming from Google over the course of a year+ for a client of ours.

This is the exact progress you want to see.

Did we do an intense link-building campaign? We did not.

Did we stuff the website with keywords? We did not.

Did we use any questionable SEO techniques whatsoever? We did not.

So what did we do?

We made sure the client had great content and that they shared that content across social network platforms.

Sure…we also used best practices for on-site optimization.

But for the most part, we focused on content that the site visitors would want to read.

We built a site for people, not for machines.

This is the future of getting in the search engines.

Slow and steady wins the race.

The Beauty of Responsive Design

Jan29

Ahhh…responsive design.

Even the name is soothing.

The technology is even better.

No more building multiple websites for web and mobile.

No more having to put on your reading glasses to view a website on a phone.

A solution for the masses.

Following is an example of a site we recently completed that has a wonderful responsive design.

Here is how the website is viewed in a standard browser:

responsive design broswer

And here is the exact same page as viewed on a mobile device:

responsive design mobile

Interested in converting your site to a responsive design? Contact us today.

Stop Chasing SEO

Jan11

stop chasing seo

If I was the owner an SEO agency and that’s all we did, I’d be nervous right now.

Very, very nervous.

Why?

Because while there are certainly still “SEO best¬†practices” to follow, the industry is changing.

Where once SEO was dictated by optimizing on site and generating links off site, it’s slowly becoming so much more about content and social media.

And I think those two items are much better handled in-house.

There is nothing worse than an outside agency Tweeting for a client.

Social media is all about personal connection.

How can you achieve that when you outsource it??

Not only that, but Google changes their algorithm on average of ONCE PER DAY.

Can you imagine that? Once per day.

And naturally, nobody outside of Google knows what those changes are.

You see my point here.

You’re chasing a ghost.

And you could be spending a lot money and getting very little in return.

So yes, SEO is still very important and there are specific things you can and should do to increase your chances of coming up high in the search engines.

And yes, Altera Web would be happy to help you with this.

But be judicial in where you put your SEO money.

You’re welcome :-)

Should I Moderate Comments on my Blog?

Sep17

moderate-blog-comments

In a word…..NO!

Nothing drives me more crazy than the following scenario:

- I see a blog post that really draws my interest.

- I read the post and all of the comments that have already been written.

- I am totally excited about what I’m reading and I can’t wait to put my two cents in and join the conversation.

- I type out a well conceived comment.

- I hit the Post Comment button ready to see my comment added to the lively conversation.

- Instead of seeing my post live, I get the dreaded “You’re comment is being held for moderation” window.

Now I can see this for Huffington Post and other sites, where they get thousands of comments per article.

But for small blogs, why would you EVER want to moderate your comments?

The idea of a blog is to voice your opinion and then open the forum to all types of feedback.

That is why you blog. To get a reaction.

You can always go back and remove the comment if need be (though I recommend against it).

Keep it open and you’ll be surprised at how many more comments you will eventually get.

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