Stop Chasing SEO


If I was the owner an SEO agency and that’s all we did, I’d be nervous right now.

Very, very nervous.


Because while there are certainly still “SEO best practices” to follow, the industry is changing.

Where once SEO was dictated by optimizing on site and generating links off site, it’s slowly becoming so much more about content and social media.

And I think those two items are much better handled in-house.

There is nothing worse than an outside agency Tweeting for a client.

Social media is all about personal connection.

How can you achieve that when you outsource it??

Not only that, but Google changes their algorithm on average of ONCE PER DAY.

Can you imagine that? Once per day.

And naturally, nobody outside of Google knows what those changes are.

You see my point here.

You’re chasing a ghost.

And you could be spending a lot money and getting very little in return.

So yes, SEO is still very important and there are specific things you can and should do to increase your chances of coming up high in the search engines.

And yes, Altera Web would be happy to help you with this.

But be judicial in where you put your SEO money.

You’re welcome 🙂

Social Media Madness

social media madness

How do you keep it all straight?

If you are a business owner, which social media platforms to you jump on and which ones to you bypass?

If you are a web design company (cough, cough), which platforms to you offer to manage for your clients and which ones do you not offer.

We can’t afford to waste our time learning a new platform if it might not stick around. But then if it does turn out to be huge, we’re behind the eight ball.

As of right now, there are only two platforms that every business needs to be be a part of. No secrets here…they are Facebook and Twitter.

But I am sensing a Facebook backlash. There’s no rule that says it must stay popular. Does MySpace ring a bell? Will it still be here five years from now? Most likely, yes, but it is not a given.

Twitter is here to stay. There is nothing else like it on the market…from a technology, sociability and usability standpoint.

And what to make of the new kid on the block, Pinterest? Yeah, it’s kinda cool and kinda different. But will it have lasting power?

Looking for answers? I can’t offer any.

We’ll just keep spinning our wheels.

Do I Still Need a Website?


I know what you’re thinking…

“It’s 2012. Why do I need a website for my business? I’ve got Facebook. I’ve got Twitter. I’ve got Pinterest. I’ve got Tumblr. I’ve got YouTube. There are tons of ways to promote my business without absorbing the time and the cost of building a website.”

Well, not to get all Chandler Bing-ish, but you couldn’t be more wrong.

Here’s why.

  • Your website is “your” store front. YOU own it. You can’t say that about any of the other sites. I know you can’t imagine it, but one day Facebook may turn into MySpace. And then what happens? Your traffic plummets on your Facebook page. There is no law that says any of these other sites need to stay popular forever. You need something that is 100% in your control.
  • How can you show your unique voice when your social networking pages look pretty much like everyone else’s? You need something that represents you…whatever that may be.
  • You set the rules on your own site. Those other sites? They can take you down whenever they please and all of your data goes with it. Why?
  • Because they own your data. That’s right. Everything you or your “friends” put on your social networking sites is owned by those sites.
  • You want to get in the search engines? Of course you do. While some of those other sites may have some search-ability, you are very limited in what you can optimize for.
  • You want a forum on your site? A blog? E-commerce? You need your own site.
  • It’s expected of you to have your own site. Period. Not having a website means you will not be taken seriously.

This list just scratches the surface. But you get the point.

Oh, and by the same token, the days of having ONLY a website are also coming to an end. You need Facebook. You need Twitter. It’s a constant cycle of build and promote.

And those that do it right are the ones that will thrive in this ungodly competitive marketplace.