If I was the owner an SEO agency and that’s all we did, I’d be nervous right now.
Very, very nervous.
Because while there are certainly still “SEO best practices” to follow, the industry is changing.
Where once SEO was dictated by optimizing on site and generating links off site, it’s slowly becoming so much more about content and social media.
And I think those two items are much better handled in-house.
There is nothing worse than an outside agency Tweeting for a client.
Social media is all about personal connection.
How can you achieve that when you outsource it??
Not only that, but Google changes their algorithm on average of ONCE PER DAY.
Can you imagine that? Once per day.
And naturally, nobody outside of Google knows what those changes are.
You see my point here.
You’re chasing a ghost.
And you could be spending a lot money and getting very little in return.
So yes, SEO is still very important and there are specific things you can and should do to increase your chances of coming up high in the search engines.
And yes, Altera Web would be happy to help you with this.
But be judicial in where you put your SEO money.