Every website and blog needs to have a specific purpose for its existence. It could be to educate, entertain, sell, inform or promote. Or it could be a combination of these. It is imperative to consider a number of items prior to creating or upgrading your web presence.
Answers to the following questions will allow us to create a wesite that will help your business achieve its online goals.
- Who is your audience?
- What does your audience expect to get from your site?
- What are your organization’s goals?
- How will the web site help your company reach these goals?
- What can your web site do to strengthen your current marketing campaign?
- Who is your competition and how strong is their web presence?
- What kind of image do you want to portray (corporate/humorous/flash).
- What are your timeline/budget requirements?