Search Engine Optimization

Search engines represent the single most important source of new website visitors today. It is estimated that over 40 million people use search engines every day and that 21 percent of American Internet users use a search engine four or more times each day.

The majority of web traffic is driven by the 4 major commercial search systems – Google, Yahoo!, MSN and Ask. Many other search engines, including AOL, get their results from these 4 systems. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the opportunities available to websites provided via search - people who want information on what you have to offer.

Search Engine Optimization (SEO) is the practice of optimizing your website by enhancing both the internal and external aspects to increase the amount of targeted traffic that comes to your site from search engines. The term “targeted” is of key importance here, because you are not simply looking to increase your site’s traffic, but are looking to convert that traffic into new customers. SEO includes changes to the site itself, such as updates to the text and the code, and pursuing other sources of traffic by making requests for listings and links. Research, competitive review, tracking and reporting also play a vital role in the SEO process.

Altera Web's search engine optimization process has been successfully implemented for many of our clients. There are several essential components that encompass our SEO strategy, as follows: