Philadelphia Web Design Company Creates New Website for Global Company

Jun03

philadelphia web design

A professional, high-end website? Check.

An e-commerce platform? Check.

A members only section with chat rooms and live webinars? Check.

A site with multiple language translations? Check.

The Institute for Global Student Success has recently hired Altera Web, a Philadephia-based web design company, to build the ideal solution for their new venture.

We couldn’t be more excited. We love being part of start-ups and get totally revved up by being a part of their success.

We take it as a personal victory as well and even do a victory dance around our office.

We will be adding functionality to the site as the summer months go on.

Feel free to check out our progress at https://globalstudentsuccess.com.

How to Get Into the Search Engines

Apr12

how to get in search engines

Everybody wants to get in the search engines.

And there are thousands of “SEO Experts” out there that will tell you they have the “secret” to get on page one of Google.

You want to know the secret? There is no secret.

So how do you get in the search engines?

Slow and steady wins the race.

Take a look at the above chart, which shows the amount of traffic coming from Google over the course of a year+ for a client of ours.

This is the exact progress you want to see.

Did we do an intense link-building campaign? We did not.

Did we stuff the website with keywords? We did not.

Did we use any questionable SEO techniques whatsoever? We did not.

So what did we do?

We made sure the client had great content and that they shared that content across social network platforms.

Sure…we also used best practices for on-site optimization.

But for the most part, we focused on content that the site visitors would want to read.

We built a site for people, not for machines.

This is the future of getting in the search engines.

Slow and steady wins the race.

The Beauty of Responsive Design

Jan29

Ahhh…responsive design.

Even the name is soothing.

The technology is even better.

No more building multiple websites for web and mobile.

No more having to put on your reading glasses to view a website on a phone.

A solution for the masses.

Following is an example of a site we recently completed that has a wonderful responsive design.

Here is how the website is viewed in a standard browser:

responsive design broswer

And here is the exact same page as viewed on a mobile device:

responsive design mobile

Interested in converting your site to a responsive design? Contact us today.

Stop Chasing SEO

Jan11

stop chasing seo

If I was the owner an SEO agency and that’s all we did, I’d be nervous right now.

Very, very nervous.

Why?

Because while there are certainly still “SEO best¬†practices” to follow, the industry is changing.

Where once SEO was dictated by optimizing on site and generating links off site, it’s slowly becoming so much more about content and social media.

And I think those two items are much better handled in-house.

There is nothing worse than an outside agency Tweeting for a client.

Social media is all about personal connection.

How can you achieve that when you outsource it??

Not only that, but Google changes their algorithm on average of ONCE PER DAY.

Can you imagine that? Once per day.

And naturally, nobody outside of Google knows what those changes are.

You see my point here.

You’re chasing a ghost.

And you could be spending a lot money and getting very little in return.

So yes, SEO is still very important and there are specific things you can and should do to increase your chances of coming up high in the search engines.

And yes, Altera Web would be happy to help you with this.

But be judicial in where you put your SEO money.

You’re welcome :-)

The Bond Experience Goes Live

Nov09

Living Like James Bond

Do you like James Bond?

Are you into the James Bond Lifestyle?

Then you should definitely check out our latest creation: The Bond Experience (thebondexperience.com).

We enjoy ALL of our projects but this one was especially fun.

First of all, we worked with David Z. who is one of the biggest James Bond memorabilia collectors on the planet. We had the pleasure of viewing his collection and it was totally cool.

Secondly, the passion behind Bond is really something of a phenomena and to play a part in it is very gratifying.

And lastly, the site utilized features that we implemented for the first time, such as an embedded Vimeo playlist, a categorized image gallery and an Amazon affiliated store front.

The site went live two days ago and already it has attracted more than 15,000 visits.

That’s right…15,000 in two days.

So if you like James Bond, check out The Bond Experience.

And if you like the site and want one too, by all means, contact us.

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