How do you keep it all straight?
If you are a business owner, which social media platforms to you jump on and which ones to you bypass?
If you are a web design company (cough, cough), which platforms to you offer to manage for your clients and which ones do you not offer.
We can’t afford to waste our time learning a new platform if it might not stick around. But then if it does turn out to be huge, we’re behind the eight ball.
As of right now, there are only two platforms that every business needs to be be a part of. No secrets here…they are Facebook and Twitter.
But I am sensing a Facebook backlash. There’s no rule that says it must stay popular. Does MySpace ring a bell? Will it still be here five years from now? Most likely, yes, but it is not a given.
Twitter is here to stay. There is nothing else like it on the market…from a technology, sociability and usability standpoint.
And what to make of the new kid on the block, Pinterest? Yeah, it’s kinda cool and kinda different. But will it have lasting power?
Looking for answers? I can’t offer any.
We’ll just keep spinning our wheels.