SEO is difficult. I don’t think that’s any big secret.
But why? Why is SEO so hard?
Why can’t there just be a to-do list that you follow which will result in higher rankings?
Well…let us count the ways:
- Nobody knows how the search engines work. Their algorithms are completely unknown, so unless you are a Google Engineer (and if you are…let’s talk), there are no set standards to follow.
- Lots and lots of people are doing what you’re doing. Many people ignore SEO or get it completely wrong. But many more people get it right. And these people are your competition. So even if you do great SEO, somebody else could be doing it better.
- The algorithms frequently change. So not only do you really not know how the SEO algorithms work, just when you may have figured some things out, they change. You can be on page one today and page nowhere tomorrow.
- They are built to reward the best. For the most part, those companies that put in the greater effort get rewarded with higher rankings. And that’s exactly the way it should be.
- There are no magic bullets. There are over one hundred different SEO items that need to be tackled as part of an SEO program. And while some have greater weight than others, there is no ONE thing that will help you.
- It’s time consuming. Our SEO Program is a six month program. A lot of people try for a few months, don’t get the results they want and give up. You must be patient and persistent.
- It takes a lot of different skill sets. Effective SEO means your site must have a good design; it must be well written; it must be coded properly; it must be organized efficiently; it must be linked to from other sites.
SEO is achievable. Your can get on page one.
But only the strong survive.